This management guide is to provide the reader with a basic understanding of the federal laws that apply to dealer advertising.
Advertising vehicles and other products/services is an important activity in the operation of an automobile dealership, and typically involves the dealership and media personnel, and on occasion, third-party vendors.
In terms of legal compliance, dealer advertising is a very challenging activity because it is heavily regulated at the federal and state level (and sometimes even at the local level). Additionally, it is heavily scrutinized because it draws the attention of the public, including law-enforcement personnel.
The purpose of this Driven management guide is to provide the reader with a basic understanding of the federal laws that apply to dealer advertising, including the Federal Trade Commission act (FTC act); the Truth in Lending act and its implementing regulation, Regulation Z; the Consumer Leasing act and its implementing regulation, Regulation M; and other requirements. These federal statutory guidelines provide numerous binding requirements on dealers (and others and) when engaged in advertising activity.